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SMB Success: Tapping into the Hidden Potential of Small to Mid-Size Businesses

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7 2. New Offers Over 50% of our SMB respondents said they were interested in receiving offers about credit cards, insurance, payroll systems, loans, and more through their banks. This represents an opportunity for financial institutions to capture, upsell, and cross-sell products to existing SMB clients. More than half of the respondents are extremely/very interested in receiving offers through the platform Reduce expenses with lower interest rate credit cards 61% Access better rates for business insurance (property, commerical auto, liability, workers' compensation) 59% Save time and money with a better payroll system 57% Access bettter rates for commercial lonas 55% Access a business line of credit to help manage seasonal cash flow 55% Lower your payments with a better rater on commercial auto insurance 55% Extremely/ Very Interested

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