RIA Roadmap © 2020 Envestnet, Inc. For investment professional use only.
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3. Develop a client
segmentation strategy
To prioritize the rollout of digital tools, many RIAs have made
material changes or revamped their client segmentation to better
identify client service needs. Developing client segmentation is
essential for creating a digital or hybrid advice offering.
ACT NOW:
• Develop a client segmentation strategy with an added layer
for the digital preferences of each client profile.
• Work closely with your clients to identify those who require
more handholding than others or are more tech-savvy and
prefer using digital mediums. Structure your segmentation
strategy to address these preferences.
