The simple truth is the data shows that a financial advisor exerts a direct, positive
influence on the financial health, wellness, and mindset of a client. Financial advisors
should feel confident and optimistic about their role with clients, now more than ever.
Going deeper into the data, High-Net-Worth individuals (48%) are significantly
more likely than Affluent Americans (39%) to say that having a financial advisor has
helped them have more confidence in their financial future during recent fluctuations in
the market. This once again highlights the connection and reliance on financial advisors
from affluent investors to help them navigate change and uncertainty.
Strategy to Consider
Do you have a framework or conversational outline for helping clients navigate their
emotions in times of volatility? What are the best practices you've found to help
clients when they're worried about their portfolio or best serve them when they've
reached a major financial milestone?
Opportunity: Consider integrating a simple question into your conversations with
clients about how much stress, fear, clarity, or confidence they feel in their current
financial situation. Make note of what they share and explore what they're looking for
to feel more financially secure in their decisions, portfolio, and financial future.
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