Issue link: https://resources.envestnet.com/i/1527486
13 © 2021 Envestnet, Inc. All rights reserved. The industry has an opportunity to lead an effort to help set guidelines and frameworks that are aligned with and work for the benefit of the financial consumer. This is an opportunity for the financial services industry to step ahead of other industries and create a standard that is understood by regulators, yes, but more importantly, by consumers. We all need to enable the creation of a personal data bureau – a lockbox that the consumer controls, has visibility of, and can enable data sharing based on the value they get back from it. It's complicated and hard to manage, but it is a future requirement in a consumer-led world. Envestnet is Ready to Power the Connected Financial Consumer Over our history, Envestnet has invested to create a powerful toolset to deliver better financial guidance to people. Using data as fuel for our comprehensive technologies, generating intelligence and insights as we do this, and connecting to the broadest set of solutions and financial products in the industry, we are able to power deeper awareness, engagement, and informed financial decisions in people's financial lives. We have been working to connect all the parts and also to make this ecosystem far easier to deploy to the marketplace. There are significant but solvable issues as the intelligent, integrated financial life emerges. Data privacy, data use, artificial intelligence, best interests, technology's responsibility and accountability, gender and racial bias, accessibility, and disclosure are all issues that need to be a future requirement. We see how the elements that make this future possible are coming together now. We are enabling this ecosystem to grow and investing to empower the intelligent, connected financial life.