Issue link: https://resources.envestnet.com/i/1527486
12 © 2021 Envestnet, Inc. All rights reserved. Accessible for All, Catered for You Societal, enterprise, and individual personalization is made possible as you open the service model to connect the parts of a person's financial life. Businesses pursue the markets they want to pursue, providing the advice and solutions they believe are most helpful to their segment, and, for consumers, it is connecting the services that form their financial lives. Uniquely theirs. Our industry must be able to answer their questions, achieve their goals, address their perspectives and worries, and incorporate the parts of their lives they financially engage; societally, it is important as an industry to meet the needs of all consumers — young, emerging, "never had to think Heightened awareness about the world around us highlights the importance of helping consumers understand the implications of their finances on the world to create connected actions and behaviors. about it before" to elderly, who have complicated health concerns and legacy on their minds. Race, religion, gender, identity — the industry will adapt to people. And reach further than ever before. One of the outcomes of the COVID period is heightened awareness about the world around us – a sense of vulnerability has grown. Engagement and activism in areas of climate, global health, and racial equity will continue to be essential themes, and the ability to connect these to personal finances will be another important driver. The rise of ESG or Impact is not limited to investing, but understanding the implications of your financial life on the world that surrounds you will be part of your financial report card. This understanding will create connected actions and behaviors that reach and connect purpose with financial wellness. My Data, My Privacy, My Financial Life – the Personal Data Bureau There are significant but solvable issues as the intelligent, integrated financial life emerges. Data privacy, data use, artificial intelligence, best interests, technology's responsibility and accountability, gender and racial bias, accessibility, and disclosure are all issues that need to be part of the future's considerations. Innovation is often ahead of regulation, and the laws that ultimately come are reactions to some misuse of the intended development of technology. The reality is that people are worried about the impact of technology on their personal data management (66% of people lack trust in data based on the Edelman Trust Barometer).