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Prescribing Guaranteed Income eBook

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LIMRA Secure Retirement Institute, "The Retirement Income Reference Book", 2018. Based on a 2017 Consumer Survey by LIMRA of 1,107 consumers between the ages of 50 and 75, and with household investable assets of $100,000 or more. Client Success Most important Second most important Third most important 0% 33% 18% 16% Have enough money to last your lifetime 26% 16% 15% Remain financially independent 11% 13% 9% Stay and live in own home 7% 12% 15% Spend time traveling 4% 13% 13% Have enough money to pay for medical/prescription expenses 4% 7% 8% Spend time with family or friends 7% 7% 8% Have enough money for emergencies 5% 8% 9% Pursue your interest and/or hobbies 3% 4% 4% Maintain control of assets 1 % 2 % 3% Leave money for heirs or charities 10% 20% 30% 40% 50% 60% 70% Keep in mind that when clients think about retirement, they think in binary terms, not probability. According to the LIMRA Survey, clients' goals of spending time with family, traveling and pursuing hobbies are low on the list of importance. 7

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