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SMB Success: Tapping into the Hidden Potential of Small to Mid-Size Businesses

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3 This mass migration to external platforms hurts both parties. Not only do SMBs miss out on a more holistic and integrated experience with their main source of financial insights, banks miss out on the opportunity to deepen their SMB relationships, encourage engagement, and introduce new avenues of growth and financial products. Banks and other financial institutions must act now to save these years-in-the-making relationships before they're lost to third parties–and to do so, they need a solution that delivers value beyond the competition: a solution that offers both SMBs and financial institutions the data, technology, and tools needed to grow now and for years to come. Online banking platforms, fintech lenders, cloud-based payroll, accounting, and cashflow solutions have significant benefits for SMBs. New digital products for SMBs by platforms and brands, which disintermediate the traditional financial players, are being built using "embedded fintech" software providers. 3 1 BAI.org 2 PYMNTS.COM 3 CoverWallet

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