Issue link: https://resources.envestnet.com/i/1528457
11 The Envestnet SMB Portal sits at the intersection of SMBs' appetites for integrated solutions and banks' natural positions as default sources of guidance. With 170+ app and data connections, including the apps most SMBs use to run their businesses, it's a multi-problem solver that opens the door to strategic conversations about growth and partnership between SMBs and banks. What Banks Want What SMBs Want What the SMB Portal Delivers Stronger SMB relationships, more engagement, and more prominent and trusted positions in their clients' financial lives. A bank that's more like a partner–serving personalized support and guidance with regards to investing, expenses, goals, and more. SMB insights that enable FIs to track relevant metrics, access data, anticipate SMBs' needs, and identify next steps. A deeper understanding of SMB clients' financial wellness and access to relevant data. One unified place to view and manage their business and financial data. An integrated view of connected account data with the ability to better manage cash flow (revenue and expenses), inventory management, rent, payroll/wages, taxes, loans, insurance premiums, merchant fees, service charges, utilities, credit card payments, e-commerce info, credit scores, and investments. Expedited SMB credit decisioning tools with greater transparency into cash flow (bank transactions, credit score) and key business metrics. Access to sorely-needed, timely SMB credit to manage and grow cash flow. Supplies credit bureaus with data to help gather offers for more SMB credit, new insurance options, lower interest rate loans and other business services. Cues and alerts to have strategic conversations about SMB lending, upselling, and cross-selling. Actionable, timely ways to manage and grow their businesses as the need and ability arise. A proprietary AI tool provides targeted insights and recommendations banks can use to help SMBs manage their operations more effectively. Ways to retain and grow AUM/ wallet share across the life of the SMB. Save on time-consuming everyday processes and get notified of services and offers that are relevant to their businesses and their financial wellness. Integrated data and analytics enable targeting and segmentation strategies for both high touch models and at scale, plus manage invoices, payments, and bookkeeping.