Technology is critical
for engaging clients
digitally.
When clients have access to and can view their financial
plan, it helps reinforce the big picture, rather than being
hyper-focused on daily market fluctuations. By being
able to view their plan, they will quickly find that the
day-to-day fluctuation does not have a major effect on
their long-term plan, if any.
Here are other ways you can use technology to deliver
value to clients:
Determine a risk score and the impact of
reallocation
Helping clients arrive at a risk score and, in turn, an
appropriate portfolio model, can improve factors like
their probability of success, bear market performance,
peace of mind, and potential legacy.
Answer pressing questions
Advisors can guide clients through critical, top-of-
mind decisions like how much to save, asset location
and allocation, when to retire, how much to spend,
and when to file for social security benefits using
intuitive sliders.
Activate modular planning
Topic-specific tools can educate clients and efficiently
help them make informed decisions on topics such as
debt management, budgeting, spending vs. borrowing,
long-term care and life insurance, social security, and
saving for college.
There are many still
untapped opportunities.
There is significant room in the market to expand your
book of business:
Demonstrating advisor ROI
There is client demand for planning services:
Advisors can leverage planning technology
to demonstrate the value advisors bring to
clients by:
Illustrating how a Roth conversion could
potentially reduce their tax burden and
help quantify savings.
Providing access to a Client Portal gives
them a real-time look at their financial
picture. It can help them feel more in
control, reduce concerns, help them feel
confident in their financial decisions, and
reinforces their active participation in the
process to reach goals.
56% of investors are willing to pay more
for an advisor who provides a clearly defined
road map of how they can financially achieve
their goals/dreams/ambitions, according to a
2019 Fidelity study.
92% of investors desire financial planning,
yet only 59% of investors receive this
service, according to CEG Insights.
of Americans have a financial plan,
according to the Schroders US
Retirement Survey 2022.
23%
have an estate plan according
to a 2024 Caring.com study.
32%
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