FOR ADVISOR USE ONLY. NOT FOR PUBLIC DISTRIBUTION. 6
Changing client expectations and preferences
As the RIA industry consolidates into a smaller number of larger firms operating at thinner margins, client expectations have risen.
More than just investing advice, today's clients are looking for a holistic approach to their financial well-being. They want guidance
for different aspects of their financial lives, and all their financial needs handled under one roof.
12
Meeting these increased expectations requires RIAs to wear multiple hats and provide expertise in matters like tax efficiency, estate
planning, insurance, home buying, college planning, retirement planning, healthcare, and more.
92%
59%
91%
22%
89%
25%
4%
84%
11%
76%
65%
6%
Financial planning
Estate planning advice
Tax planning advice
Loan and credit management
Life insurance advice
Health insurance advice
Services desired
Services received
Service desired by wealthy investors as a part of a wealth management offering, vs. services recieved
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Takeaway
Advisors who can provide a comprehensive view of their clients' financial lives and
help them achieve their broader life goals stand to gain clients' loyalty and business
for the long term.
of U.S. investors that would prefer to, or
already do, use one single financial provider
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62%