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Unlock the Mindset of Today's Affluent Investor

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About the National Study's Co-Authors About Envestnet Envestnet is transforming the way financial advice is delivered through an ecosystem of technology, solutions, and intelligence. By establishing the connections between people's daily financial decisions and long-term financial goals, Envestnet empowers them to make better sense of their finances and live an Intelligent Financial Life™. With $5.4 trillion in platform assets—more than 107,000 advisors, 16 of the 20 largest U.S. banks, 48 of the 50 largest wealth management and brokerage firms, more than 500 of the largest RIAs, and thousands of companies, depend on Envestnet technology and services to help drive better outcomes for their businesses and for their clients. Envestnet refers to the family of operating subsidiaries of the public holding company, Envestnet, Inc. (NYSE: ENV). For more information, please visit www.envestnet.com, and follow us on LinkedIn and X (@ENVintel). Envestnet is fully vested in empowering advisors to deliver the Intelligent Financial Life™. About The Center for Generational Kinetics Research | Speaking The Center for Generational Kinetics, LLC (CGK) is the leading custom research and speaking firm focused on hidden generational change, must-know emerging trends, and behavioral insights. We have led more than 100 custom research studies for clients around the world. CGK's team has worked with over 700 organizations, from the most innovative technology companies to financial services, banks, retailers, hospitality, and private equity. The firm's latest bestselling book is Zconomy: How Gen Z Will Change the Future of Business. Learn more about CGK's pioneering research, including their team's 200+ TV appearances, at GenHQ.com. National Study Methodology The Affluent National Study included 1,500 U.S. participants ages 25–65. Two-thirds (1,000) of participants had an annual household income or household net worth of $100K or more. Two segments were oversampled. First, we added 250 participants in the Higher-Earner category. These individuals had an annual household income of $200K or more individually or $300K or more with a spouse/partner in each of the past two years. Second, another 250 participants in the High-Net-Worth category were also added. These individuals had a net worth of $1M or more (excluding primary residence) individually or with a spouse/partner. The national study was weighted to the 2020 U.S. Census for age, region, gender, and ethnicity. Figures are statistically significant at the 95% confidence level and the margin of error is +/-2.53%. The national study was conducted online from March 29, 2023 to April 25, 2023. ©2023 Envestnet, Inc. and The Center for Generational Kinetics. All rights reserved. 28

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