What best describes your primary financial goals?
Top Three Ranked
Save for retirement
Build an emergency fund
Pay off debt/loans
Save for vacations, travel, and
discretionary spending
Save for buying a house or
home improvements
Save for children,
grandchildren, or helping
extended family
Build/invest in a business
Save for a car purchase
Save for education
Donate to charity
for nonprofit
None of these
Other
Younger Millennials (25-35) Older Millennials (36-44) Gen X (45-56) Boomers (57-65)
43%
61%
79%
69%
37%
37%
45%
54%
39%
40%
49%
44%
32%
41%
39%
43%
37%
31%
23%
17%
31%
25%
22%
29%
33%
24%
11%
5%
17%
18%
11%
13%
14%
16%
9%
2%
12%
7%
7%
11%
1%
1%
0%
4%
1%
0%
1%
1 %
Strategy to Consider
Do you offer resources for your clients that are helpful for both younger, aspiring
entrepreneurs and those generations closer to retirement? Have you found any
strategies that help younger generations start saving for retirement earlier? Have
you discussed options for those working in less traditional roles where a 401k is not
available?
Opportunity: Consider offering virtual or in-person information sessions to show
how you can help clients who want to become entrepreneurs achieve their financial
goals, as well as clients who are very close to retiring.
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