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Unlock the Mindset of Today's Affluent Investor

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Taxes are Viewed as a Significant Barrier Just behind market volatility, taxes are ranked as the biggest barrier when it comes to reaching financial goals. This is very important for advisors to be aware of when engaging in conversations with clients. Learning about the tax impact of different investment strategies, types of accounts, timelines, and tax code changes is important for the affluent investor to understand and feel informed in their investment plans and decisions. This is especially true as both Higher-Earners (28%) and High-Net-Worth individuals (30%) are significantly more likely than Affluent Americans (18%) to say that taxes are a major barrier preventing them from reaching their financial goals. Strategy to Consider Taxes can be confusing to clients at every income level. Do you have resources available for clients to learn about the tax implications of different investments, strategies, and plans? Are these resources available and effective for clients of varying levels of affluence and investment expertise? Opportunity: Consider inviting a tax professional to provide a virtual or in-person informational session for your clients and their families. These sessions can be formal or informal and are a great way to show clients that you have resources available to help them think through the tax implications of their investments. Have you considered implementing any of the following strategies? 1 Tax loss harvesting Gain/loss matching 2 Deferred short-term gains 3 ©2023 Envestnet, Inc. and The Center for Generational Kinetics. All rights reserved. 14

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