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Introduction
Congratulations! You've successfully built a book of high-net-worth (HNW) clients.
Now, the challenge is, how do you retain their business?
Whether your clients have wealth in the $1 to $5 million range, the $5 to $30 million
range, or $30 million and above, this guide to retaining HNW clients is intended
to provide valuable insights and practical action steps. HNW investors want
customized, comprehensive services. Your goal should be to consider your client's
life stage and have a strategy for educating them during market fluctuations,
taking a holistic approach.
Hyper-personalized retention strategy to retain HNW clients
To retain HNW investors, we focus on four key pillars of a hyper-personalized retention strategy,
carefully crafted to address client needs.
• Provide education on product expectations
• Educate on how various investments respond to changing markets
Educational support
• Personalize tax management to address unique concerns
• Explore tax-efficient strategies, such as tax overlay services
Tax management strategy
• Consider outsourcing investment management
• Provide a broad array of solutions and services
Expansive product selection
• Examine data to understand client needs thoroughly
• Discuss client values to match them with the right investment strategy
Actionable data analysis
