Envestnet Whitepapers

Unlocking Personalization at Scale to Better Help Serve Clients Today and Tomorrow

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The key to success may lie in creating portfolios that are personalized and customized to help meet the unique needs and goals of each individual client. By leveraging technology, you can look at the totality of information from across the client's spending, income generation, existing holdings, and interests to identify a suitable combination of assets and managers. This will require a multi-asset, multi-manager approach that is coordinated cross-sectionally and across time to help provide a desired outcome. At Envestnet, we are committed to helping financial advisors overcome these challenges and succeed in the new world of investment management. Our platform provides innovative tools and resources that can help you create personalized portfolios that can solve problems and meet the unique needs of your clients. With Envestnet's help, you can stay ahead of the curve and provide your clients with a high level of experience and guidance. Getting Started with Personalization at Scale Getting started with personalization at scale is as simple as choosing the investment vehicles, overlay, and wealth solutions that make the most sense for an individual or business to grow their money. Investment vehicles refer to any method by which individuals or businesses can invest and, ideally, grow their money. Enables advisors and investors to address holistic needs around tax management and/or impact screening. Solutions outside of traditional investment portfolios that address a wide variety of client needs. Wealth Solutions Overlay Vehicle Getting Started with a Vehicle Determine what your appetite is for an investment vehicle, or any method by which individuals or businesses can invest and, ideally, grow their money. These can range from simple turnkey vehicles, such as mutual funds or ETFs that offer the least amount of personalization, to direct indexing, as described above, which can offer any number of personalization options. © 2023 Envestnet, Inc. All rights reserved. For one-on-one use for client's Financial Advisor only. 15

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