Issue link: https://resources.envestnet.com/i/1527484
2 Help clients keep more: Managing the impact of taxes in a personalized way Introduction In this issue of Sharing Perspectives, we offer insights on the importance of tax optimization and why a personalized approach matters. We highlight Envestnet and BlackRock's shared perspectives on the impact of taxes: why taxes have become so much more essential to the investment conversation; how data and technology-driven innovations are leading to better client outcomes; and how advisors can incorporate tax optimization strategies into their practice. When it comes to managing a client's overall tax situation, advisors face challenges. Tax-loss harvesting is a manual and time-consuming process and often only a focus for top-tier clients. Tax-efficient strategies offer tax-saving opportunities but not in a personalized way. With sophisticated tax optimization technology solutions and taxes top of mind for so many investors, we believe there is an opportunity for advisors to help manage the impact of taxes in a personalized and differentiated way. This whitepaper defines four trends we see taking shape in the evolving world of tax management. Our goal is to provide advisors with new perspectives and solutions — so you can validate your current approach to tax optimization or explore new ideas that can add even more value to client relationships. Active and ongoing tax management: It's essential The tax landscape is changing. With these changes, investors have become more concerned about how it all might affect them. They are looking for more from their advisors: for help with investing to meet long-term goals while minimizing their overall tax burden. We believe it's essential for advisors to incorporate comprehensive tax management and a focus on after- tax returns into their service offerings. In the past, tax optimization was typically handled manually at the end of the year. We see a future where advisors leverage data and actively choose the right technology-driven solutions and automated approaches to tax management to help clients maximize their after-tax returns. MKTGM1123U/S-3208539-2/12